They Ask, You Answer

They Ask, You Answer is a practical guide to building a business that buyers trust completely, based on the principle of radical transparency in content and communication. The book outlines how companies can use their website, blog, and video to answer the questions their customers are genuinely asking — including pricing, problems, and comparisons — turning their digital presence into their most powerful sales tool. It is grounded in Marcus’s own experience transforming River Pools and Spas and reinforced by hundreds of real-world case studies.

The book is essential reading for business owners, sales leaders, and marketing professionals who want a proven, sustainable approach to generating trust and growing revenue online. It is particularly valuable for companies in competitive markets where buyers do extensive research before making a decision — which today means virtually every industry. Anyone responsible for how a business communicates with its customers will find it immediately applicable.

Companies that have implemented the framework from the book consistently report dramatic increases in organic search traffic, higher quality inbound leads, and shorter sales cycles. The book has become a go-to resource for sales and marketing alignment, with many organisations using it as the foundation for their entire content strategy. Results vary by industry and commitment level, but the underlying principles have proven effective across hundreds of business types.

They Ask, You Answer is available from all major book retailers including Amazon, Barnes & Noble, and Bookshop.org, as well as in digital and audio formats. It can also be found through Marcus Sheridan’s website at marcussheridan.com. Bulk purchasing options are available for organisations that want to use the book as a training resource for their teams.

Yes — a fully revised second edition was published to reflect the significant changes in buyer behaviour and digital marketing that have occurred since the original release. The second edition includes new chapters, updated case studies, and expanded guidance on video and sales alignment, making it relevant for businesses navigating the current landscape. Readers of the first edition will find the second edition meaningfully updated rather than simply a repackaging of the original.