Endless Customers

A Life-Changing Framework to Earn More Trust, Attract More Qualified Customers, and Grow Your Business in the Digital Age

Based on his landmark book They Ask You Answer, that has sold over 100,000 copies around the world and was named a “Top 5 Marketing Book of All Time,” Endless Customers addresses two fundamental and prolific problems businesses (both B2B and B2C) are dealing with today:

• How do we evolve our business model to fit the demands of a dramatically more informed, less patient, and more digital customer?
• How can we establish our brand and business as the voice of trust in our space, while attracting enough customers and standing out above the noise?

With these important questions in mind, attendees in this program will learn:

• How companies must evolve their sales and marketing departments (and their priorities) to meet the expectations of informed digital customers
• The very specific types of content today’s buyers demand to see (and learn about) on a company’s website and social platforms – and how to effectively address these subjects as a business to gain their trust.
• The role visual media will play on the buying process moving forward and how companies can effectively embrace this critical medium.
• How to use effective content to revolutionize the sales process.
• How customers are demanding more of a “seller-free” sales experience on the front end of the buying process.
• The up-and-coming trend of “self-service” – and how companies can give customers more control while increasing leads and sales in the process

Ultimately, Endless Customers  focuses on “trust” and “change” and has proven to be life-changing for the 500+ audiences around the world that have received this very program.

A few important notes about the Endless Customers program:

• As the most-requested program Marcus delivers, it can be delivered as a keynote presentation, as well as a half-day, deep-dive training.
• Marcus uses customized industry examples for every program, so audiences will understand how this knowledge applies to their organizations.

Ideal Audiences include:

• Business Leaders (looking to scale and become the “Trusted Voice” of their industry)
• Marketing Teams (looking to dramatically increase trust, traffic, leads, and sales)
• Sales Teams (looking to decrease sales cycles while improving closing rates)

Breakthrough Conversations

How Great Leaders Ask Better Questions, Connect Deeper, and Build an Extraordinary Culture of Growth

As the modern workplace continues to be reshaped every day and change seems to be the only constant, employees today seek more than mere job titles—they crave growth, fulfillment, and a resonant sense of purpose. They yearn not just to be employed, but to be truly empowered: to think critically, act autonomously, and forge a meaningful impact.

Leadership, too, has undergone a seismic shift. It's evolved beyond the confines of merely building a "business" to crafting a genuine "team"—a symphony of deep, human-to-human connections. This is where you, the leader, turn the ordinary into the extraordinary.

The message is clear: The bar has been raised. For everyone.

So what is the solution to this tremendous challenge? The answer rests on an often over-looked, under-appreciated skill: Better leadership communication. And in this case, as Marcus Sheridan puts it in this powerful and inspiring keynote: Breakthrough Conversations

The era of surface-level interactions and mediocre communication skills for leaders has passed. In its place rises the need for leaders to communicate in such a powerful way they are able to actively listen, skillfully ask the right questions every time, and inspire their team to greatness in the process. To make this possible, Marcus Sheridan, an expert in the field of communication and leadership, has developed his newest program anchored in a 4-pillar leadership communication framework—intuitive, actionable, and designed to revolutionize the way leaders engage, influence, and connect.

This keynote unfolds the secrets of communication, equipping leaders, managers, and team members with the tools to:

• Elevate every interaction within the workplace, from one-on-ones to team huddles.
• Instill a culture of self-solution and leadership growth within their teams.
• Foster a deeply connected team environment, nurturing loyalty and a profound sense of belonging.
• Engage with customers in a manner that cements trust and resolves concerns with unwavering precision.

Marcus Sheridan's signature approach guarantees an immersive experience, transforming passive listening into active engagement, ensuring that each element of his program doesn’t just resonate but truly sticks, with clear, actionable takeaways for all attendees.

This program is ideal for those seeking to enhance their leadership acumen, influence, and communication prowess—fueling a robust company culture, amplified team performance, elevated sales, and fortified employee retention.

Participants will walk away with:

• The confidence to transform any challenging interaction into a positive, trust-building moment.
• The blueprint to cultivate a pervasive culture of leadership development.
• The acumen to ask the kind of questions that cut through noise and lay bare the heart of the issue.
• An enhanced awareness of conversation pitfalls and the skills to preemptively address them.
• The ability to consistently catalyze "aha" moments that propel day-to-day communications to new heights.
• A clear framework of leadership communication to apply instantaneously to both their personal and professional lives.

If your objective as an event organizer is to empower your audience with a transformative skill set that leads to authentic growth and connection—look no further. Breakthrough Conversations with Marcus Sheridan will make this possible.

Ideal Audiences include:

• Business Leaders, Managers, Etc. (looking to improve their communication skills so as to build more connected, effective, and loyal teams)

Conversations that Close 

How to Create Masterful Sales Conversations to Connect Deeper, Gain Trust, and Win More Sales than Ever Before

The most effective sales professionals in the world tend to be the greatest communicators.

In other words, they generally have:

• The ability to instantly earn a prospect’s trust
• The ability to handle any doubt, concern, or negative moment without even a flinch
• The ability to ask discovery questions that immediately get to the true need, problem, or core of the issue.
• The ability to win every room they’re in by saying the right thing, showing up the right way, and instilling unbelievable confidence in those around them

But if we’re being honest, in today’s marketplace, how many sales professionals truly have mastery of each of these skills?

This is exactly why Conversations that Close  is such a powerful and important sales program.

Whether it’s a B2B or B2C sales audience, Marcus Sheridan has developed a program that is loaded with takeaways, actionable items, and real-life sales scenarios that will move your sales audience and inspire them to become the communicators they were meant to be.

Based on his upcoming book, Marcus will teach your audience four fundamental principles of transformative sales communication, and his interactive and funny style will make the experience incredibly educational, entertaining, and inspiring.

If you’re looking for a very unique sales keynote that will move your sales audience to re-commit to becoming the sales professionals they were meant to be, this is the program for you.

As a Result of this program, your sales team will:

• Learn how to respond to any prospect concern or doubt in a way that shows confidence and builds trust.
• Clearly identify “what could go wrong” before sales meetings and discover how to get in front of these issues, doubts, and objections before they are ever allowed to occur.
• Understand the difference between effective and ineffective questions with prospects.
• Earn trusted advisor status by asking deeper discovery questions that induce major “light-bulb moments” with prospects and customers.
• Build immediate trust and authority through your verbal and non-verbal communication.
• Learn the art of manifesting “presence” when in front of a client so you stand out and get the respect you need as a sales professional to reach your potential.

Ideal Audiences include:

• Sales Leaders, Sales Managers, and Sales Professionals
• Business leaders looking to revamp their sales strategies and efforts

Will AI Recommend You? The 21 Trust Signals That Determine Your Business Future 

If AI won’t recommend you, you’ve already lost the sale, this keynote reveals the 21 trust signals your business must show to get picked by both humans and algorithms.

Your next customer won’t “discover” you - they’ll be told about you.

Told by ChatGPT, Google Gemini, Claude, and whatever voice assistant lives in their pocket tomorrow morning.

If those AIs don’t mention your name, you’ve already lost the sale before you knew it existed.
In this fast-paced, no-fluff keynote, Marcus Sheridan delivers a masterclass on the single asset that sways both algorithms and humans: TRUST.

You’ll see why trust now shows up as 21 measurable “signals” baked into your website, content, and customer experience—and how each signal directly feeds AI recommendation engines while cementing buyer confidence.

Your audience will learn:

• The New Gatekeepers – How AI assistants are quietly replacing search, referrals, and even brand loyalty.
• Signal Science – A crash course in the 21 Trust Signals™ every business must radiate (and how to measure them today).
• Double-Win Framework – Craft assets that hit the sweet spot: irresistible to humans, algorithm-friendly to AI.
• The Monday-Morning Playbook - A step-by-step roll out plan to get your team turning trust signals into revenue within 90 days.
• The 8-Second Audit – Instantly spot the friction, fluff, and credibility leaks killing your recommendations.

Audience Takeaways

• Clarity: Know exactly why AIs choose one brand over another- and where yours stan
• Checklist: Walk away with the complete 21-Signal Scorecard to audit your site, socials, and sales process.
• Priority Map: Identify the three highest-impact trust gaps costing you recommendations (and the fixes).
• Language Upgrade: Replace dated “SEO talk” with a trust-first vocabulary your leadership team will rally behind.
• Future-Proofing: Build a brand that’s algorithm-proof, recession-proof, and poised for category leadership.

Perfect For:

C-suite leaders, founders, and revenue owners who refuse to let their companies become invisible in an AI-first marketplace.

Show up ready to rethink how you earn trust, because if AI doesn’t recommend you, nobody else will.