Keynote Speaker

The Promise.

Selecting a keynote speaker for your event isn’t easy. We get that. Which is why we have a core promise to our customers here at MSI:

The Audience is Everything

The Audience is Everything means every message, every presentation, and every question is designed with the audience in mind. The fact is, any speaker can get a laugh out of an audience. Many may inspire. But few induce true and lasting action, takeaways, and results. This is what makes us unique.

“People were raving and saying that it was by far the best conference and meeting that they have ever attended and it was a real game changer in terms of inspiring them…”

Shoshana Price, Sr. Digital Marketing Manager, Whirlpool Corporation

The Style.

Today’s audience members need more than just a lecture. They must be engaged, challenged, and inspired. They need to feel like the speaker knows them, their industry, and their struggles. Marcus Sheridan’s one of a kind speaking style consists of the following:

Straight Talk Marcus’ style is to tell the audience exactly what they need to hear in a simple, memorable, and easily understood style that everyone can put their arms around (i.e. They Ask, You Answer). Powerful Interactions with Audience Members Marcus’ style is one of the most unique on the professional speaking circuit. Instead of simply speaking from the stage he often walks into the audience, calls participants by name, and asks questions. It is in these interactions that some of the most memorable moments occur. It is also because of this style that event professionals often make the comment, “I can’t believe no one looked down at their phone while you spoke!” Electric, Sincere Energy Marcus has boundless energy onstage. It is a genuine byproduct of how the principles he teaches have had such a dramatic impact on his life. Roller Coaster of Audience Emotions As the great speaker Jim Rohn once said, “Take me high, take me low, but take me.” Audiences want and need to experience a range of emotions during a keynote. So, whether it’s laugh-out-loud humor or emotional reflections, audiences will take a ride when Marcus is on stage.

“He was the most talked and tweeted about speaker for the day and left the audience buzzing for more. His ability to captivate an audience is truly remarkable…”

Pat Lemieux, Events Producer

A Few of Marcus’s Popular Keynote Talks

We’re All Media Companies: 7 Steps To Creating a World-class Digital Culture Within Your Organization

The digital buyer of today has changed business as we know it. With such rapid change, many organizations are being left behind. In this powerful keynote, Marcus Sheridan will show seven proven steps to turning a traditional organization into a true media powerhouse. Using examples in the B2B and B2C space, you will see how real companies, just like yours, are not just embracing the digital age, but dominating their industry because of it – ultimately building their brand, business, and bottom line in the process. In this talk attendees will learn how to get buy-in from top to bottom on creating a digital culture, understand the relationship between textual/video content and how it impacts the sales process, and see a step-by-step method of creating a digital culture that involves all departments and gets results.

How Today’s Buyer Has Changed and What Your Business Must Do About It

More than any other time in the last 100 years, the buyer of today has made a dramatic shift in the way they make purchasing decisions. Unfortunately, many companies haven’t adapted to this shift and are not prepared for the continual evolution of this “digital consumer.” In this talk, Marcus Sheridan brings clarity to the way buyers have changed and exactly what companies must do to, not only align themselves with this shift in buyer patterns but take advantage of the digital age as well. If you like to be engaged, challenged, and moved, you’ll love this keynote with Marcus Sheridan! In this talk, attendees will learn the shift that has happened with today’s buyer and what that means for sales and marketing departments going forward, discover exactly what types of content and messaging move the sales needle and truly get results, and find out how video and visual learning is impacting the buying process and what organizations must do to be seen as a “media” company.

Letting Go of “The Way It Has Always Been Done”

Which businesses are leading their industry in this new, digital world we’re all a part of? Clearly, it’s not the companies who insist on “doing it the way it has always been done.” In this inspiring talk, Marcus Sheridan shows powerful examples of companies that are reinventing their space and breaking all the “traditional” rules of business, and how they are having dramatic results in the process.

The Power of Story To Win Hearts, Minds, and Customers

“Once upon a time…” Magical words indeed. But do such words apply to your business, especially across all industries, regardless of how “interesting” your space may be? The answer, of course, is yes. In this session by Marcus Sheridan, audience members will take away a step-by-step process of building, telling, and then showing their story for the world to share—ultimately building their business and brand in the process. So, whether your audience is B2B or B2C, the time has come for companies to integrate the power of story throughout their entire sales, marketing, and branding process, and this talk will enable audience members to see exactly how to get this done.

The Future of Sales and Marketing: How To Eliminate Silos and Get Incredible Results

For years, businesses and brands have been able to get by with a massive silo effect existing between sales and marketing departments. But today, times have changed, and because marketing teams have such a significant impact on the buying process, companies must do whatever it takes to eliminate these silos and leverage both departments to engage today’s digital consumer and get the results they’re looking for. In this talk, Marcus Sheridan shows exactly how other companies, in diverse industries, have managed to eliminate these silos, ultimately having a major impact on the company brand, business, and bottom line. In this talk, attendees will better understand the critical link between sales and marketing departments in the digital age, learn how sales professionals can inject themselves earlier in the buying process and therefore “come to the table” with more built-in trust with the buyer, and see the dramatic impact great content can have on sales cycles and closing rates, and how to effectively integrate this content into the sales process.

The Business of Trust

With the information age in full swing, brands can no longer expect traditional methods to win customer interest and loyalty. One of the essential keys to gaining the trust of today’s digital consumer is by becoming their go-to source for helpful information. The businesses and brands that can do this better than anyone in their space can, literally, become the Wikipedia of their industry and ultimately gain the consumer’s trust AND an incredible amount of market-share in the process. In this talk, attendees will discover just how much buying habits have changed and why “name recognition” is no longer enough, learn the types of transparent and honest content that move consumers to not only notice a brand but to switch to new ones as well, and find out exactly what must be done to become the “voice of trust” in your space.

The Future of Website Design and User Experience

We all know our website has a dramatic influence on our business. But with so much change in today’s buying habits, what do consumers really want when they come to your site? And what motivates them to not only stay but make buying decisions as well? In this powerful talk, Marcus Sheridan will walk attendees through 7 key elements that make for a world-class website user experience today. And if you attend, not only will you be flooded with ways to truly get more ROI and results from your website, but you’ll also get immediate takeaways and quick wins to apply when you get back to the office. If you’d like to give your website visitors an amazing experience that induces trust, results and ultimately major revenue for the company – then this is a talk you won’t want to miss.

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