The Audience is Everything

More than any other time in the last 100 years, the buyer of today has made a dramatic shift in the way they make purchasing decisions. Unfortunately, many companies haven’t adapted to this shift and are not prepared for the continual evolution of this “digital consumer.” In this talk, Marcus Sheridan brings clarity to the way buyers have changed and exactly what companies must do to, not only align themselves with this shift in buyer patterns but take advantage of the digital age as well.  If you like to be engaged, challenged, and moved, you’ll love this keynote with Marcus Sheridan!

In this talk, attendees will:

• Learn the shift that has happened with today’s buyer and what that means for sales and marketing departments going forward
• Discover exactly what types of content and messaging move the sales needle and truly get results
• Find out how video and visual learning is impacting the buying process and what organizations must do to be seen as a “media” company

Studies have shown that by the year 2019, 80% of all content consumed online will be video-based content. With such a dramatic trend, what is your business or organization doing to not only meet the demands of today’s buyer but to also stay ahead of the marketplace and be prepared for what is next? In this action-packed keynote, Marcus Sheridan will show powerful stories of how B2B and B2C companies are using video to not only build their brand but significantly drive sales and marketing revenue in the process. Sheridan will also discuss exactly how any organization, regardless of size, can develop its own culture of video and experience incredible results. 

In this talk attendees will:

• See what type of video content does and does not move the needle in terms of sales and revenue. 
• Discover how to integrate video into the sales process to improve closing rates while decreasing sales cycles. 
• Learn how to set up an in-house “media company” and engage your team in the process. 
• And much, much more!

We all know our website has a dramatic influence on our business. But with so much change in today’s buying habits, what do consumers really want when they come to your site? And what motivates them to not only stay but make buying decisions as well? In this powerful talk, Marcus Sheridan will walk attendees through 7 key elements that make for a world-class website user experience today. And if you attend, not only will you be flooded with ways to truly get more ROI and results from your website, but you’ll also get immediate takeaways and quick wins to apply when you get back to the office. If you’d like to give your website visitors an amazing experience that induces trust, results and ultimately major revenue for the company – then this is a talk you won’t want to miss.

With the information age in full swing, brands can no longer expect traditional methods to win customer interest and loyalty. One of the essential keys to gaining the trust of today’s digital consumer is by becoming their go-to source for helpful information. The businesses and brands that can do this better than anyone in their space can, literally, become the Wikipedia of their industry and ultimately gain the consumer’s trust AND an incredible amount of market-share in the process.

In this talk, attendees will:

• Discover just how much buying habits have changed and why “name recognition” is no longer enough.
• Learn the types of transparent and honest content that move consumers to not only notice a brand but to switch to new ones as well.
• Find out exactly what must be done to become the “voice of trust” in your space.