"MARCUS'S PRESENTATIONS ARE MOTIVATING, INSIGHTFUL AND HE LEAVES THE AUDIENCE WITH CLEAR TAKEAWAYS."

More than any other time in the last 100 years, buyers and customers today have made a dramatic shift in the way they make purchasing decisions. Unfortunately, many companies haven’t adapted to this shift and are not prepared for the continual evolution of this “new digital customer.”

In this program, filled with real-world takeaways, Marcus Sheridan brings clarity to the ways buyers have changed and provides actionable steps on what companies must do to align themselves with this shift in purchasing patterns.

In this program, attendees will:

• Learn the shift that has occurred with today’s buyer [and what that means for sales and marketing departments going forward
• Discover which specific content and messaging close sales faster and get results
• Find out how video and visual learning is impacting the buying process and what organizations must do to be seen as a “media” company
• Understand how to leverage technologies in the Digital Age

Ideal Audiences:

• Business Leaders
• Marketing Teams
• Sales Teams

The world is different now for everyone. As a result, the same selling techniques that worked before the global pandemic aren’t effective anymore.

Unfortunately, most sales teams haven’t had time to effectively adjust to the new virtual demands of buyers. They're struggling with the technology. They're struggling with video. They're struggling to get noticed. And they're struggling to make the buying process still feel human, personalized, and build trust.

Keynote speaker and author Marcus Sheridan has been teaching successful virtual sales and marketing methods for years.

In this session, attendees will:

• Understand how to create a world-class virtual sales experience, specifically over video, for any product or service
• Master the best practices of setting up and delivering an online, one-to-one video, sales presentation
• Discover more effective ways of prospecting through innovative digital strategies

Ideal Audience:

• Sales Leaders
• Sales Teams

The Information Age is in full swing, and winning buyer trust has never been more critical. The reality is that brands can no longer expect traditional methods of marketing and sales to win customer interest and build loyalty.

One of the essential keys to gaining the trust of today’s digital consumer is by becoming their go-to source for helpful, useful information. Businesses and brands that focus more on teaching and helping [than on selling] will ultimately win customer trust, gain an incredible amount of market share, and generate more revenue in the process.

In this program, attendees will:

• Discover how buying habits have changed and why name recognition is no longer enough
• Learn how transparent and honest content will move consumers to notice new brands – and switch to them
• Find out exactly what must be done to become the voice of trust in your space

Ideal Audience:

• Business Leaders
• Marketing Teams
• Brand Teams