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About Marcus Sheridan

Who is Marcus Sheridan?

Today Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences with his simple, yet powerful transformational business approach. Marcus has been dubbed a “Web Marketing Guru” by the New York Times and in 2017 Forbes names Marcus one of 20 “Speakers You Don’t Want to Miss.” Not one to be limited to the stage, Marcus is most often found walking through the crowd, calling audience members by name, and bringing them into his presentation.

As author of the content marketing guidebook, “They Ask, you Answer,” Marcus has not only inspired thousands to achieve their potential but has given them the tools they need to get there. Mashable rated his book the “#1 Marketing Book” to read in 2017. Forbes listed it as one of “11 Marketing Books Every CMO Should Read.” Marcus has been featured in the New York Times, Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner, and more. He has inspired thousands of audiences and helped millions of people from all over the world to achieve their own success with his “They Ask, You Answer” philosophy.

Where it Began

But Marcus’ story didn’t begin on the stage. It started with a business created and run out of the back of a beat-up pickup truck. Marcus’ experience of saving his swimming pool company, River Pools and Spas, from the economic collapse of 2008 has been featured in multiple books, publications and university case studies from around the world. From its humble beginnings as a three-man company to one of the largest manufacturers and installers in the country, River Pools and Spas has the most visited pool website in the world, with over 750,000 hits a month.

Marcus Today

Marcus’ experience as an entrepreneur and business owner who had successfully saved his company led him to opportunities to share his story and help others. What started as speaking from the stage quickly turned into a Sales and Marketing consulting agency, The Sales Lion. Using his marketing principles, Marcus and his team led clients step-by-step through the process of growing and even transforming their companies. In early 2018, The Sales Lion merged with IMPACT, establishing one of the most successful digital sales and marketing agencies in the country. Within his speaking company, Marcus Sheridan International, Inc., Marcus gives 70 global keynotes annually where he inspires audiences in the areas of sales, marketing, leadership, and communication.

While Marcus is passionate about his roles as co-owner of IMPACT, River Pools and Spas, and full-time professional speaker, he admittedly loves his role as husband and father even more. When not on the road, Marcus is with his high-school sweetheart and wife, Nikki, and their four children. A boating and fishing enthusiast, Marcus also takes advantage of any opportunity to have a fishing rod in hand!

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