Workshops & Training
Many keynote speakers don’t do workshops.
Not the case with Marcus Sheridan.
When a CMO came to him with a problem she couldn't solve alone. Her team believed in the ideas. They just couldn't get aligned around them. That first workshop became the template for over 250 more delivered across the world. The pattern is consistent: organisations that are stuck — siloed, resistant, or simply not moving — get unstuck.
$0B+
Revenue Impact
300+
Keynotes
11+
Countries
The difference
Three things that make a Marcus Sheridan workshop unlike anything else
01
He has been in the room
Marcus spent a decade as the lead salesperson for his own company. He understands the tension between sales, marketing, and leadership because he lived it. That credibility means every department in the room takes him seriously.
02
He Asks the Right Questions
Marcus does not lecture. He draws out the answers that are already in the room by asking the questions nobody else is asking. That distinction is what creates genuine self-discovery rather than passive note-taking.
03
Everybody Participates
There is no back row in a Marcus Sheridan workshop. Every attendee becomes part of the conversation. The pace is fast, the discussions are honest, and by the end the whole team has helped build the solution — which is exactly why the buy-in sticks.
Trusted by world-leading organizations
Choose your focus
Marketing
Content Marketing Strategy
Most companies doing content marketing are not seeing the results they expected. The problem is rarely effort — it is strategy. In this workshop Marcus works with your team to build a complete content marketing plan from the ground up, covering written content, video, and distribution. If you are looking to eliminate the learning curve or need a serious jumpstart, this is the place to start.
Buy-In and Alignment
When departments are siloed and leadership, sales, and marketing cannot agree on direction, organisations call Marcus. This workshop gets everyone on the same page — not just understanding the why of content and digital, but actively committed to making it work. Outcomes include a unified strategy, clearer roles across departments, and real momentum where there was previously resistance.
Contact Marcus
Sales
Using Digital to Sell
Sales teams that do not understand the value of digital content will not use it — and that leaves significant revenue on the table. This workshop trains your team to integrate content into every stage of the sales process: before, during, and after an opportunity. They will learn to use digital assets to accelerate decisions, contribute as subject matter experts, and produce videos that genuinely move prospects forward.
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Communication and Presentation
For Sales Teams
This workshop goes well beyond closing techniques. Marcus works with your team on the deeper skills that drive results: handling unexpected scenarios without losing composure, using questions to help prospects make faster decisions, and delivering demos that are clear, memorable, and impactful.
For Executives and Leaders
To lead effectively you have to communicate effectively. Marcus works with executives and senior leaders who want to improve their ability to move a room — whether that is a company-wide address, a board presentation, or a major industry keynote. Programmes range from single-day intensives to longer-term engagements.
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Team Building and Culture
Building Teams That Actually Work
Marcus has spent nearly two decades building teams across multiple companies. He knows what shapes culture — and it is rarely what organisations think it is. These workshops cover the practical side of building teams that communicate well, hold each other accountable, and show up for the work.
Topics include:
- Why the small things ultimately define a company's culture
- How to have more honest, productive conversations with colleagues
- Running meetings that actually matter
- Getting the most out of every person on your team
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Testimonials
Creating impact that lasts.
"
Marcus Sheridan came in and did in one day what I had been trying to accomplish for over a year.
"
Krista Kotrla
–
Chief Marketing Officer, Block Imaging
"
During the entire session, I felt as though Marcus was sitting across the table from me – relating to everything I deal with on a daily basis.
"
Jennifer Smith
–
Saint-Gobain Abrasives
"
Hiring and working with Marcus Sheridan has been one of the best business decisions I have made since owning my company.
"
Ron Novak
–
Executive Vice President, Segue Technologies, Inc.
"
Marcus took high tech principles and humble, but confident face to face communication, and slammed them head on right in front of us.
"
Abraham Taylor
–
President of Sales, EAC Product Development Solutions
"
He spoke to the agents in their own language and held them accountable for the things they’re not doing that they should, but did it with humor and compassion so it didn’t come across as judgmental.
"
Becky Taylor
–
Ohio Insurance Agents
Weekly Newsletter
Known & trusted
Delivered Weekly
Real-world communication frameworks, lessons and ideas from Marcus – helping leaders and organizations build deeper trust every single week.
Frequently Asked Questions
Programmes explained
Inspire Your Team to
Say it Better.
Every keynote and workshop leaves your audience with frameworks they can put to work on Monday. Not inspiration that fades by Tuesday.