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Welcome to the

Learning Center

Veteran marketers and event planners have quickly caught on to the impact Marcus has on audiences. His high-energy style and interactive presentation approach have earned high marks from both event attendees and event planners.
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Known & Trusted

7 Disturbing Sales Techniques that are Still Being Taught Today (and Need to Die)

I was recently chatting with a CEO of a home improvement company who, upon implementing an AI call recording software with his field reps, made a shocking discovery: His reps...
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Educational

He Thought He Couldn’t Be a Good Christian and a Great Salesperson

“How can I be a great Christian and sell the way I’ve been taught?” This was the burning question a boat sales rep had been wrestling with for quite some...
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Educational

The Four Pillars of Home Improvement Sales Communication

Learn a practical sales system for home improvement sales reps who want to build trust faster, uncover real buyer motivation, and transform guarded homeowners into confident buyers and turn estimates...
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Educational

The Four Pillars of Marine Sales Communication

Learn the system that helps marine sales reps move beyond specs and walk-throughs—and instead lead confident, high-trust conversations buyers remember and buy from. If you want to improve your marine...
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Educational

The Four Pillars of Breakthrough Sales Communication

Get The 4 Pillars of Breakthrough Sales Communication — the simple system that helps your team build deeper trust, ask better questions, and close with confidence....
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Educational

The Four Pillars of Breakthrough Leadership Communication

Get The 4 Pillars of Breakthrough Leadership Communication — a simple, practical system that helps you build trust, develop leaders, and create breakthrough moments with your team....
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Educational

The #1 Question Leaders Ask in 1-on-1s (And Why It’s Quietly Killing Their Teams)

Yesterday I stood in front of about 200 business leaders in the UK and asked two questions: An uncomfortable silence followed. Effective 1-on-1s (if you’ve ever been a part of...
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Educational

We Analyzed 1,000 B2B Sales Calls. Here’s the Industry’s BIGGEST Problem.

We knew B2B sales reps had a problem. We just didn’t know how bad it was. Our team at Question First Group recently teamed up with our friends at Ask...
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Educational

Sales Professionals are Getting Worse. I’m Serious

Sales Professionals are getting worse. I’m serious. After 15 months, over 1000 hours of role-plays with various teams, and more than 1500 sales calls reviewed, the patterns and takeaways are...
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Marcus on Stage

BTA 2025 Keynote Clip – How to Win the Sale Before It Begins

Marcus explains why today’s buyer is already far into their journey before they ever reach out, and how the companies that earn trust early, stay hungry, and consistently innovate become...
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Marcus on Stage

MRAA 2025 Keynote – How Today’s Buyer Really Wants to Buy (Self-Service Tools)

Marcus reveals why modern buyers prefer a seller-free experience—and how self-service tools like assessments, selectors, pricing estimators, configurators, and scheduling transform trust and dramatically increase lead flow. When you let...
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Marcus on Stage

MRAA 2025 Keynote Clip – Think Like a Media Company to Win the Buyer

Marcus explains why every business must now operate like a media company, showing more, teaching more, and communicating with radical transparency. In a video-first world, the brands that produce the...
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