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Welcome to the

Learning Center

Veteran marketers and event planners have quickly caught on to the impact Marcus has on audiences. His high-energy style and interactive presentation approach have earned high marks from both event attendees and event planners.
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Educational

We Analyzed 1,000 B2B Sales Calls. Here’s the Industry’s BIGGEST Problem.

We knew B2B sales reps had a problem. We just didn’t know how bad it was. Our team at Question First Group recently teamed up with our friends at Ask...
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Educational

Yes, You Can Increase Your AI Search Visibility Quickly: Here’s Exactly How

If you boil it all down, these business owners and leaders are constantly thinking about two things: As I travel around to different events in various industries this year, the...
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Educational

Sales Professionals are Getting Worse. I’m Serious

Sales Professionals are getting worse. I’m serious. After 15 months, over 1000 hours of role-plays with various teams, and more than 1500 sales calls reviewed, the patterns and takeaways are...
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Marcus on Stage

IMPACT Live 2025 – How to Build the Trust Signals AI Looks For

Why the right trust signals make AI and buyers, choose you first by giving them instant clarity and confidence in your content....
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Marcus on Stage

BTA 2025 Keynote Clip – How to Win the Sale Before It Begins

Marcus explains why today’s buyer is already far into their journey before they ever reach out, and how the companies that earn trust early, stay hungry, and consistently innovate become...
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Marcus on Stage

MRAA 2025 Keynote – How Today’s Buyer Really Wants to Buy (Self-Service Tools)

Marcus reveals why modern buyers prefer a seller-free experience—and how self-service tools like assessments, selectors, pricing estimators, configurators, and scheduling transform trust and dramatically increase lead flow. When you let...
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Marcus on Stage

MRAA 2025 Keynote Clip – Think Like a Media Company to Win the Buyer

Marcus explains why every business must now operate like a media company, showing more, teaching more, and communicating with radical transparency. In a video-first world, the brands that produce the...
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Marcus on Stage

MRAA 2025 Keynote Clip – How Rule Breakers Become Industry Leaders in the Age of AI

Markets are shifting faster than ever, buyers are behaving differently, and AI is rewriting how trust and visibility work. In this keynote, Marcus explains why the brands willing to break...
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Marcus on Stage

Entrepreneur Circle 2025 Full Keynote – How to Get Recommended by AI and Your Customers

In today’s noisy, competitive world, entrepreneurs don’t win because they shout the loudest — they win because they become the most trusted voice in their market. In this high-impact Entrepreneur...
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Marcus on Stage

Breakthrough Academy 2025 Full Keynote – Show What Others Won’t and Transform Your Lead Flow

82% of internet traffic is video, and if you’re not using it strategically, you’re leaving money on the table. At BTA Breakthrough Academy, Marcus Sheridan will show contractors exactly how...
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Marcus on Stage

Certified Contractors Network 2025 Full Keynote – Endless Customers Full

The buyer’s journey has changed, 80% is completed before they even contact you. Marketing is the new sales! Learn the system and five game-changing habits you need to build the most...
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Marcus on Stage

IMPACT Live 2019: They Ask You Answer Principles 1-3

Marcus presents principles 1-3 of They Ask You Answer at IMPACT Live 2019. ...
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