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Welcome to the

Learning Center

Veteran marketers and event planners have quickly caught on to the impact Marcus has on audiences. His high-energy style and interactive presentation approach have earned high marks from both event attendees and event planners.
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Marcus speaking on stage at jobtread
Speaking Clips

Why AI Won’t Recommend Your Business (It’s Not What You Think)

AI tools like ChatGPT and Gemini are already deciding which businesses get recommended to buyers. In this clip from the stage, Marcus Sheridan explains why most companies never get mentioned...
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Endless Customers talk - JobTread
Keynote Talks

Endless Customers for Home Services | Marcus Sheridan | JobTread Connect 2026

Based on Marcus Sheridan’s bestselling book They Ask, You Answer—named a “Top 5 Marketing Book of All Time” and with over 100,000 copies sold—Endless Customers shows home service and home...
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Known & Trusted

7 Disturbing Sales Techniques that are Still Being Taught Today (and Need to Die)

I was recently chatting with a CEO of a home improvement company who, upon implementing an AI call recording software with his field reps, made a shocking discovery: His reps...
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Educational

He Thought He Couldn’t Be a Good Christian and a Great Salesperson

“How can I be a great Christian and sell the way I’ve been taught?” This was the burning question a boat sales rep had been wrestling with for quite some...
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Educational

The Four Pillars of Home Improvement Sales Communication

Learn a practical sales system for home improvement sales reps who want to build trust faster, uncover real buyer motivation, and transform guarded homeowners into confident buyers and turn estimates...
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Educational

The Four Pillars of Marine Sales Communication

Learn the system that helps marine sales reps move beyond specs and walk-throughs—and instead lead confident, high-trust conversations buyers remember and buy from. If you want to improve your marine...
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Educational

The Four Pillars of Breakthrough Sales Communication

Get The 4 Pillars of Breakthrough Sales Communication — the simple system that helps your team build deeper trust, ask better questions, and close with confidence....
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Educational

The Four Pillars of Breakthrough Leadership Communication

Get The 4 Pillars of Breakthrough Leadership Communication — a simple, practical system that helps you build trust, develop leaders, and create breakthrough moments with your team....
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Educational

NOT Using AI Is Costing This Business Owner $5,000 a Month

A few days ago at an event, the CEO of a remodeling company told me he was spending $5,000 a month on Google Ads and getting almost NO leads. I...
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Educational

They Hired a Sales “Expert”. A Year Later, Revenue Was Cut in Half

A remodeling company reached out to me a few weeks ago because they’d experienced a massive drop in sales over the past year and they wanted to fix the problem....
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Educational

The #1 Question Leaders Ask in 1-on-1s (And Why It’s Quietly Killing Their Teams)

Yesterday I stood in front of about 200 business leaders in the UK and asked two questions: An uncomfortable silence followed. Effective 1-on-1s (if you’ve ever been a part of...
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Educational

7 Brutal Habits We Caught on Tape After a Year of Recording Leadership Meetings

We just spent the last year quietly recording leadership team meetings and then having the leaders themselves go back and watch the tape. What we found with my team at Question...
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