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Frequently Asked Questions
Marcus Sheridan offers keynote presentations centred on two core themes: the They Ask, You Answer framework for building trust through content and transparency, and the Endless Customers model for transforming how businesses attract and convert buyers in the modern era. Both presentations can be tailored to suit the specific industry, audience, and goals of an event. Marcus also speaks on the future of AI in sales and marketing, leadership communication, and building a culture of trust within organisations.
The Endless Customers keynote addresses the fundamental shift in how today’s buyers research, evaluate, and make purchasing decisions — and what businesses must do to adapt. Marcus outlines a proven system for becoming the most trusted and known brand in any market, covering content strategy, video, sales alignment, and the role of AI in the modern buying journey. Audiences leave with a clear framework they can begin implementing immediately, regardless of company size or industry.
Marcus Sheridan’s keynote presentations typically run between 45 and 90 minutes, depending on the event format and whether a Q&A session is included. Shorter keynotes of 30–45 minutes are available for conference formats where multiple speakers are on the programme. Marcus and his team work with event organisers in advance to ensure the timing fits the agenda without compromising the impact of the content.
Yes — customisation is a standard part of how Marcus prepares for every engagement. He and his team research the industry, the audience, and the event goals in advance so that examples, case studies, and language feel directly relevant to the people in the room. This is one of the reasons event planners consistently rebook Marcus — audiences feel the presentation was built for them specifically.
Marcus Sheridan has delivered keynotes for hundreds of organisations globally, including Fortune 500 companies, major industry associations, and some of the world’s leading marketing and sales conferences. Clients include companies such as Microsoft, Cisco, and Whirlpool, as well as countless mid-market and growth-stage businesses. His reputation is built largely on word of mouth and repeat bookings from event organisers who have seen the impact firsthand.
