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Breakthrough Academy 2025 Full Keynote – Show What Others Won’t and Transform Your Lead Flow

By Marcus Sheridan
/
July 6, 2026

82% of internet traffic is video, and if you’re not using it strategically, you’re leaving money on the table.

At BTA Breakthrough Academy, Marcus Sheridan will show contractors exactly how video-first communication is transforming sales, recruiting, and customer experience in today’s market. In this keynote, Marcus breaks down why the companies who win are the ones willing to show what others won’t, and how simple self-service tools can dramatically shorten sales cycles and increase trust.

If you want your team to drive more leads, increase closing rates, and become the obvious choice in your market, this session will show you exactly how.

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