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By: Marcus Sheridan on April 2nd, 2018

How Asking Better Questions has a Dramatic Impact on Company Culture and Communication

Company culture is much of what we talk about when looking for new work. Will we fit in there? And while they can be fun, building a great team with an awesome culture isn’t going to escape rooms or to offsite activities. It’s not a reliable long-term solution.

We need to develop long-term habits, skills, and traits within the team to see long-term results. And really, it’s simple to to build relationships within your team and build a company culture people would love to work in. Learn to ask better questions.

When’s the last time you had a deep conversation with a coworker? The ability to effectively communicate amongst themselves, to ask better questions, will help build a strong team and your culture will thrive.



In late 2009, Sheridan started his sales, Marketing, and personal development blog—The Sales Lion. He has since grown its brand to be synonymous with Inbound and Content Marketing excellence while being featured in multiple industry publications, including the New York Times where he was referred to as a “web Marketing guru.” Today, when Sheridan isn’t giving riveting and passion-filled keynotes around the globe or consulting with businesses and brands, he generally finds himself on an adventure with his wife and 4 children.

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