There are so many questions your customers may have and a big category you may not be addressing is the HOW: “How is it made? How is it done? How can I fix this?” So many companies don’t show the how because they’re afraid the customer will end up doing the thing themselves, but we’ll […]
Too often, we talk about our products or services and our customers don’t know what we’re talking about. We’re using industry-specific jargon that goes right over their heads! It’s a problem, but we can solve it by creating content that speaks to this issue.
How would you rate yourself as a communicator? AND how do you even explain the concept of great communication? Well, the ability to ask great questions determines your communication prowess, and it allows those listening to us to discover truths themselves. That’s what we want, right?
Our ultimate goal, as a speaker, is to move our audience. Well, where do you even start? How do you get your audience engaged and inspired by your words? It’s possible, even if there’s audience members who don’t even want to be there!
You have a story to tell, don’t you? We all do. And you may think, “I’ve already told this story once before, no one wants to hear it again.” But that line of thinking couldn’t be further from the truth!
Company culture is much of what we talk about when looking for new work. Will we fit in there? And while they can be fun, building a great team with an awesome culture isn’t going to escape rooms or to offsite activities. It’s not a reliable long-term solution.