Your team is afraid of ai
Let's Change that.
From AI Fear to AI Fluency
You can order compliance but that doesn’t equate to commitment. And until you get to a place of true commitment you’ll never come close to reaching your potential.
In this talk, Marcus Sheridan — who watched an industry swear the internet would destroy the salesperson in 2008, leaned into the disruption instead, and turned that decision into one of the most-taught business philosophies in the world, brings his trust-first playbook to the defining workplace challenge of this decade: getting real human beings to genuinely embrace AI.
No hype. No doom. Just the conversation your organization has been avoiding, and the breakthrough waiting on the other side of it.
The Four Fears behind every stalled rollout
1. The Replacement Fear
The one everybody feels and nobody names. 52% of workers are worried about AI's impact on their future, and your silence is confirming their worst assumptions. We need to change this.
2. The Exposure Fear
Duke researchers proved this fear is rational: colleagues really do judge AI users as less competent — unless the judges use AI themselves. Once again, culture fixes this. But policy will not
3. The Identity Fear
Harvard's research is clear: people don't resist AI out of laziness. They resist because it threatens who they are at work. Great leaders reframe the role before they roll out the tool.
4. The Overwhelm Fear
Heres a stat that will shock you: 61% of workers have spent less than five hours learning AI. As you might imagine, buy in is impossible with such little experience. Five focused hours can change everything.
The Fearless Formula: four simple steps to achieve powerful change
01
Name It
The greatest way in life to resolve a concern is to address it before it becomes a concern This starts with an “AI honest agreement” that addresses the elephant in the room and clarifies exactly what will and won't change with the culture of AI usage. Finally everyone will agree in writing what the companies AI stance will be and what it means to the organization.
02
Model It
When leaders use AI openly (imperfectly and in public) the sigma dies and a culture of AI openess and implementation set in. With your example, the team will see what is possible.
03
Frame It
AI takes the task but it doesn’t have to take the craft. Learn the Typist Principle — why one office job collapsed 96% while the job next to it grew — and how to show every person on your team which human parts of their role AI hands back.
04
Fuel It
Wins and lessons celebrated out loud. The companies winning with AI embrace openness and fluency, while their people go from resistors to practitioners and then ultimately to informed advocates
What your audience walks away with
He's lived this fear cycle before
In 2008, Marcus
Was a broke pool guy who witnessed many in his industry swore the internet would destroy sales teams. He chose fluency over fear — and the framework born from that decision, They Ask, You Answer, has since guided more than 100,000 businesses worldwide.
Today AI is disrupting Marcus's own world - search, content, even the speaking business itself. He has responded the same way: going all-in, using AI daily, building it into his companies, and rebuilding his own playbook before anyone forced him to do so . He doesn't theorize about this transition. He's living it, Recognizing honestly. the pros and cons that come with it. And bringing that powerful mindset to your team.
One message. Two ways to deliver it.
The Keynote
45–60 minutes · All-company audiences
The Fearless AI Team
Our dealer partners were absolutely energized by Marcus Sheridan's sessions. His insights on artificial intelligence (Al) and its impact on the home improvement industry were consistently cited as standout highlights of the entire event. Our dealer partners shared that his content was timely, relevant, and delivered with the contagious energy he's known for. Attendees said Marcus provided practical, actionable steps they could implement immediately, sparked new ways of thinking about digital strategy, and made Al feel both accessible and urgent. Many described his presentation as perfectly timed for their business, deeply inspiring, and one of the most valuable takeaways from the event. Simply put, Marcus elevated the experience and left a lasting impact on our entire network.
As an added bonus, his team was incredible to work with leading up to the event. They collaborated closely with us to navigate winter weather and ensure Marcus arrived on time despite potential snowstorm-related delays. We truly enjoyed having Marcus Sheridan as a speaker and greatly appreciated
— Lexi J, Marvin Infinity