Who is Marcus Sheridan, and what does he speak about?

Marcus Sheridan is a keynote speaker, bestselling author, and communication expert who specializes in transformational communication across sales, marketing, and leadership. He is best known for the They Ask, You Answer philosophy, a business framework he developed after saving his own company during the 2008 recession using radical transparency and honest content. His work has generated over one billion dollars in measurable economic impact for organizations worldwide.

What makes Marcus Sheridan different from other keynote speakers?

Marcus does not just deliver a presentation; he creates an experience. He is known for walking into the audience, learning names, and turning passive listeners into active participants. His frameworks are built from real business results, not theory, and he customizes every program with industry-specific examples so audiences see exactly how the ideas apply to their world.

What kind of results have companies seen after working with Marcus Sheridan?

Organizations that have implemented Marcus's frameworks have collectively generated over one billion dollars in revenue impact. Clients regularly report improvements in lead quality, close rates, and team alignment after attending his programs. Event organizers consistently rank him among the most impactful speakers they have ever booked, with many bringing him back for additional engagements.

What is Transformational Communication, and why does it matter for businesses?

Transformational Communication is Marcus's core framework for helping businesses connect more deeply with buyers, teams, and leaders through radical honesty and clarity. It addresses the root cause of most business challenges, from low close rates to high turnover, which Marcus identifies as a breakdown in human connection. When organizations communicate with more transparency and less marketing-speak, trust builds faster, and results follow.

What industries does Marcus Sheridan work with?

Marcus works across a wide range of industries, including technology, healthcare, banking and finance, insurance, real estate, manufacturing, retail, associations, and more. His frameworks are built to be industry-agnostic because the principles of trust and transparent communication apply regardless of what a business sells. He customizes every program with examples relevant to the specific audience.

World-renowned keynote speaker
& Bestselling Author

Connect Deeper. Win more trust.

Marcus Sheridan helps organizations become the most known, most trusted voice in their market – across marketing, sales and leadership.

Let's chat about your event

Explore Keynotes

$0B+

Revenue Impact

300+

Keynotes

11+

Countries

Want to work with Marcus?

Get a clear fee range in minutes. Built on trust, not guesswork.
(And if the budget is too high, don't give up, tell us your story)

Get your instant estimate

The challenge

Human Connection is a Lost Art.

Organizations are less connected with their buyers and their people than at any other point in history. Not enough leads. Low close rates. High turnover and disengaged teams.

It almost always traces to the same root cause: a failure of human communication. Marcus Sheridan has spent two decades solving exactly this problem.

The most transparent organizations will be the most successful – trust is the key to everything.

– Marcus Sheridan

Marketing

Communicate with such clarity and honesty that you earn trust with buyers, search engines, and AI recommendation systems alike.

Sales

Lead conversations built on radical transparency – and convert more business than ever by simply saying what others won’t.

Leadership

Build cultures of genuine alignment through honest conversation – not mandates or management frameworks that quietly erode trust.

AI Visibility

Will AI recommend you? The 21 trust signals that determine whether algorithms – and humans – choose your organisation first.

Marcus Sheridan

Communication Expert
Keynote speaker
Author

$1B

Revenue
Impact

About Marcus

The World's Most Trusted Voice on Communication

Marcus Sheridan revolutionixed business communication with his "They Ask, You Answer" philosophy – now the global standard for digital sales and marketing, adopted by over 100,000 businesses worldwide.

Featured in the New York Times, Forbes, and HubSpot INBOUND, Marcus has a gift for turning radical transparency into competitive advantage. His frameworks have generated over a billion dollars in documented revenue impact.

750

Keynotes delivered

250

Workshops

Countries

100K

Businesses trained

Learn more about Marcus

Trusted by world-leading organizations

Keynotes & Workshops

Four Transformational Programs

Endless Customers

A life-changing framework to earn more trust, attract more qualified customers, and scale your business in the Digital Age. The They Ask, You Answer philosophy.

Ideal Audiences include:

Business Leaders
Marketing Teams
Sales Teams

View Keynote Details

Breakthrough Conversations

How great leaders ask better questions, connect deeper, and build an extraordinary culture of growth. The communication framework that changes how entire teams think and operate.

Ideal Audiences include:

Business Leaders
Managers

View Keynote Details

Conversations that Close

How to create masterful sales conversations that connect deeper, build trust, and win more deals than ever before. Radical transparency as a genuine and durable sales advantage.

Ideal Audiences include:

Sales Professionals
Leaders & Managers
Business Leaders

View Keynote Details

Will AI Recommend You?

The 21 Trust Signals That Determine Your Business Future. If AI won't recommend you, you've already lost the sale. The keynote every leadership team needs to hear right now.

Ideal Audiences include:

Founders
C-suite Leaders
Revenue Owners

View Keynote Details

Radical Transparency

Less than 5% of speakers share pricing on their website.

Marcus Does.

Get a clear fee range in minutes – built on trust, not guesswork. Because if Marcus won't be transparent about his own pricing, why would you trust him to teach your organisation to do the same?

Get your instant estimate

Talk to us first

Books by Marcus

The frameworks that changed 100,000 businesses

Marcus Sheridan's books have become the global standard for trust-based digital sales and marketing. Translated worldwide, adopted by organizations from first-year starups to the Fortune 500.

They Ask, You Answer – Rated the #1 Marketing Book to Read by Mashable and listed in the Top 5 Marketing Books of All Time by The Book Authority.

Explore the Books

Bestselling book

They Ask, You Answer

Marcus Sheridan

New release

Endless Customers

Marcus Sheridan

What event managers say

The Talk of
every event

All testimonials

Marcus was the standout highlight of the 2026 James Hardie Contractor Summit — singled out by name above everything else in a multi-day event. Contractors said his content aligned perfectly with their goals, left them with actionable tactics, and many requested he return every year. He is on a short list of keynotes we would invite back.

Margaret Wood

–

James Hardie

Our dealer partners were absolutely energised by Marcus at the 2026 Infinity Executive Forum. His insights on AI were cited as the standout highlight — practical, timely, and urgent — and delivered with the contagious energy he’s known for. Marcus elevated the entire event and left a lasting impact on our network.

Lexi Jorgenson

–

Marketing Manager – Marvin

Marcus delivered the keynote at The Huge Convention for Home Service and was over the top. His enthusiasm, expertise, and passion to help small business owners are unmistakable. We received more positive feedback about Marcus than any other speaker at the event — and would gladly have him back

Sid Graef

–

Partner – The Huge Convention

Marcus absolutely knocked it out of the park and was the talk of the event. We have also had a really good response internally at Cisco, and are looking at other opportunities in which to partner.

Michael Hopfinger

–

Director Cisco, Cisco Velocity

Marcus Sheridan speaks with unrivaled passion and authority. His presentations are motivating and insightful, and he leaves audiences with clear, actionable takeaways to improve their businesses. A world-class thought leader.

Zach Phillips

–

Director of Professional Development, NAMM

Marcus was the most talked and tweeted about speaker for the day and left the audience buzzing for more. Having him speak was the smartest decision I made in programming the event.

Pat Lemieux

–

Events Producer

Our customers raved about the content Marcus delivered. I was impressed by how effective Marcus was at engaging the audience. I got feedback from customers shortly after the event on how they are making changes in their business because of what Marcus said.

Greg VanDeWalker

–

GreatAmerica Financial

Marcus instills enthusiasm, creativity and a multitude of takeaways into his sessions, which left the audience delighted and ready to conquer their company’s sales and marketing strategies with online video.

Britta Schellenberg

–

Brighrtcove, VP Corporate Marketing Operations

Weekly Newsletter

Known & trusted

Delivered Weekly

Real-world communication frameworks, lessons and ideas from Marcus – helping leaders and organizations build deeper trust every single week.

Frequently Asked Questions

General FAQs about Marcus

Marcus Sheridan is a keynote speaker, author, and business growth expert best known for developing the “They Ask, You Answer” framework — a philosophy built on radical transparency that helps companies generate trust, reduce sales friction, and grow revenue. He speaks on transformational communication, the future of buying and selling, and how businesses can become the most trusted voice in their industry. His work draws on real-world experience saving his own company during the 2008 financial crisis using content and honesty as his only tools.

Marcus Sheridan is not a theorist — every framework he teaches has been tested in the real world, first in his own business and then across hundreds of companies globally. His presentations are known for being direct, provocative, and immediately actionable, leaving audiences with a clear understanding of what to do differently the next day. He combines storytelling with substance in a way that resonates equally with sales teams, marketing departments, and executive leadership.

Companies that have implemented the They Ask, You Answer framework consistently report shorter sales cycles, higher close rates, and significantly increased organic web traffic. Many businesses have attributed seven-figure revenue growth directly to the strategies Marcus teaches. The approach works across industries because it is rooted in buyer psychology rather than any single tactic or platform.

Transformational Communication is Marcus Sheridan’s core philosophy — the idea that the way a business communicates with its prospects and customers is the single biggest lever for building trust and driving growth. It goes beyond marketing to encompass how sales teams talk, how websites are written, and how companies handle the questions they have traditionally avoided answering. Businesses that master transformational communication become the most trusted option in their market, which is the most durable competitive advantage available.

Marcus Sheridan has worked with companies across a wide range of industries including insurance, healthcare, technology, financial services, real estate, retail, manufacturing, and professional services. His frameworks are industry-agnostic because they are grounded in human buying behaviour, which remains consistent regardless of sector. He also works extensively with associations and event organisations serving specific industries.

Inspire Your Audience to
Say it Better.

Every keynote and workshop leaves your audience with frameworks they can put to work on Monday. Not inspiration that fades by Tuesday.

Let's chat about your event

View all Keynotes

Connect Deeper. Win more trust.

Human Connection is a Lost Art.

The World's Most Trusted Voice on Communication

Four Transformational Programs

Less than 5% of speakers share pricing on their website.

Marcus Does.

The frameworks that changed 100,000 businesses

The Talk of every event

Known & trusted

Frequently Asked Questions

Inspire Your Audience to Say it Better.

The Talk of
every event

Inspire Your Audience to
Say it Better.